When you go to the effort of creating a website, developing great content for it and, ultimately, wanting to sell your products and services from it, you’re going to want people to visit your website.
So what can you do when traffic trickles in but you expected a lot more? Where are all the people and why aren’t they coming to your website?
Don’t be disheartened. It’s time to start generating more website traffic. Here are 5 ways you can do it, without it costing you a penny.
1. SEO (Search Engine Optimization)
This is the process of boosting your position on search engine results pages when people are looking for your type of products or services. Start by placing keywords in visible places such as in your headlines, links, categories, descriptions, etc., in order to encourage web surfers to click, read more, and take action.
2. Keep Creating New Content
Don’t write a couple of articles or blog posts and stop. Your audience and the search engines are keen for your information. Add new content material to your website frequently. Keep in mind that infographics, articles or blog posts, photos, mp3 files, and videos are types of content that get more traffic to your website.
3. Produce A Special Report
You can attract the right kind of traffic if you offer a free, special report about the most common problems your readers experience. You give them the free report in return for signing up and giving you their email address. Once they are on your email list, you can market to them via email providing more info with links back to your website.
4. Get Involved In Social Media
Be active and involved in social media platforms like Facebook, YouTube, Twitter and Pinterest. Once you discover the social media sites that your audience prefer, share posts and other info on those sites to bring more targeted traffic back to your website.
5. Create A Facebook Group
A Facebook group can be a great way to find new leads and connect with existing customers. When you produce a Facebook group relevant to your business, you basically create a community where people with similar interests can interact with you and each other. In addition to creating your own group, become a member of several different groups related to your niche and participate them. When other members see your comments add value, they’ll start to check out your website.
You want traffic. But you don’t want any old traffic. You want targeted traffic. Targeted traffic comes from your target market and arrives at your website due to marketing strategies and offers crafted specifically to grab their attention.
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